• Japanese Cell Phone Owners Get Gardening Tips Via Mobile Emails

    Wednesday, October 13th, 2010

    Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

    If you needed one more piece of evidence that Japan is crazy about everything mobile, here it is: the country’s leading mobile carrier today announced [JP] a system that provides user-specific instructions to home gardeners via cell phones and special “garden sensors”. NEC is a partner in the pilot project, which actually began last Saturday in 30 selected households in Japan.

    The way it works is that the sensor (pictured) first gets stuck into soil to measure the temperature, the moisture of the soil and the level of sunlight. The data collected is sent wirelessly to a relay device users have to install at home, from where it is sent to a Docomo database. Gardening experts employed by the company analyze the data and give specific feedback to users, for example at which times exactly to water their garden, through cell phone emails.

    Docomo says the trial will last through February next year. The sensors are expected to cost between $24 and $36, with Docomo charging a yet to be determined monthly subscription fee for the service.

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