• With Their Own QR Code Trick, Bit.ly Eats Google's Balls

    Wednesday, October 13th, 2010

    MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple. Prior to TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked in Hollywood and in... → Learn More

    Back in April, Google added a very nifty feature to their URL shortener, goo.gl. If you simply add “.qr” to any shortened URL, you will be taken to a page with a QR code for that URL. If you scan that image with a QR code reader, it will take you to the link that was originally shortened. It’s a feature that’s so cool, Bit.ly decided to do the same thing — while taking a shot at Google at the same time.

    Yes, just like with goo.gl, now you can add “.qr” to the end of any bit.ly link (including custom ones, like our own tcrn.ch) and you’ll be taken to a page with a QR code for that link. But look closely. Below the QR code, the Bit.ly fish is about to eat something — some colorful balls. You know, the same colorful balls associated with Google.

    Bit.ly is clearly taking a shot at their rival, who entered the URL shortening game last December and two weeks ago opened their product to the public. Both now offer anyone on the web a simple way to shorten a link and get analytics on the usage of the link. Google says their version is the “stablest, most secure, and fastest URL shortener on the web.” Bit.ly, once again, is telling Google to suck.it.

    Bit.ly also announced a new API contest today.

    Company: bitly
    Website: bit.ly
    Funding: $15M

    bit.ly allows users to shorten, share, and track links (URLs). Reducing the URL length makes sharing easier. bit.ly can be accessed through our website, bookmarklets and a robust and open API. bit.ly is also integrated into several popular third-party tools such as Tweetdeck. A more full list of third party tools can be found on the bit.ly blog. Unique user-level and aggregate links are created, allowing users to view complete, real-time traffic and referrer data, as well as location...

    Learn more
    Company: Google
    Website: google.com
    Launch Date: September 7, 1998
    IPO: NASDAQ:GOOG

    Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

    Learn more

    Tags: ,

    Sponsored Ads

    blog comments powered by Disqus

    Sponsored Ads

    Sponsored Ads

    Upcoming Events

    E3 2012

    Los Angeles, CA

    Disrupt SF 2012

    San Francisco, CA