• Nick Denton: Zuckerberg's Original Idea for Facebook Was Dark Facebook.

    Tuesday, October 12th, 2010

    Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the Media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... → Learn More

    Facebook CEO Mark Zuckerberg is mentioned 10 times in Ben McGrath’s much ballyhooed New Yorker profile on blog impressario Nick Denton. The most interesting mention is in the context of a story about Zuckerberg and Denton serving on a panel together at a News Corp. retreat in Monterey, a fact which in and of itself is kind of ominous:

    “I actually like the guy,” he said. “Apparently, his original idea for Facebook was this dark Facebook. Like, the idea was that it was going to be a place for people to bitch about each other, and then it evolved. It was interesting how agnostic he was about which approach to take.”

    Hmmm a “Dark Facebook” … Sounds a little like Gawker. Maybe Denton, who recently published “Mark Zuckerberg’s Age of Privacy Is Over,” (which is surprisingly not about the fact that Zuckerberg recently befriended Mike Arrington) is projecting, attempting to meta analyze the concept of web privacy by invading Zuckerberg’s with a paparazzi lens. In any case the piece, which definitely erred on the “dark” side of media coverage, garnered 300,000 + views.

    “’Zuckerberg is the Angelina Jolie of the Internet,’ Denton explained, in response to a critic who charged him with aspiring to ‘no higher principles whatsoever,’ noting with particular disapproval the exposure of the girlfriend. ‘His lovers, friends, and acquaintances—like those of any other celebrity—are caught up in the vortex,’ Denton went on. ‘He has to make a choice; and they have to make a choice. And none of the choices—retreat from the public eye, abandonment of friendship—are palatable.’”

    A “Dark Facebook” where perhaps people could finally get the “Dislike” button they’ve been clamoring for is an interesting concept to ponder, and Denton describes Zuckerberg as “agnostic” as to whether or not to go over to the dark side, almost as if he had flipped a coin on which one he should follow through with. Denton, who is described as hiding under a cloak of his own autism in the New Yorker piece, attributes Zuckerberg’s matter-of-fact demeanor to a condition of Asperger’s.

    “But for people like Zuckerberg it’s more like Asperger’s, that they lack something essential and don’t have an instinctual understanding of human behavior. That’s why he ended up creating algorithms to explain it.”

    We’ve now seen multiple press points and an entire movie highlighting the supposed “dark side” of Facebook, perhaps Denton’s anecdote is another sign that there is actually a strand of dark in the social network’s DNA?

    Company: Facebook
    Website: facebook.com
    Launch Date: February 1, 2004
    IPO: NASDAQ:FB

    Facebook is the world’s largest social network, with over 500 million users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original idea for...

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    Person: Nick Denton

    Nick Denton is the founder of Gawker Media, a blogging network.

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    Person: Mark Zuckerberg
    Companies: Facebook

    Mark Zuckerberg is the founder and CEO of Facebook, which he started in his college dorm room in 2004 with roomates Dustin Moskovitz and Chris Hughes. Zuckerberg is responsible for setting the overall direction and product strategy for Facebook. He leads the design of Facebook’s service and development of its core technology and infrastructure. Earlier in life, Zuckerberg developed a music recommendation system called Synapse and a peer-to-peer client called Wirehog. However, he abandoned both to pursue new projects. Zuckerberg...

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