• Japan Gets Sony NEX-3 In Pink

    Serkan Toto

    Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

    Tuesday, October 12th, 2010

    We spent quite a few posts on Sony’s excellent NEX cameras over the past months, but big S waited until today to announce [JP] a model in pink. To be more specific, Sony will be selling the NEX-3 with a double lens kit, branded as NEX-3D. Technically, this model is the same as the previous NEX-3 that was upgraded with a 3D panoroma sweep mode in July.

    If you want to go totally pink, Sony also announced a new accessory set along with the main unit. The set, which consists of a pink pouch, a pink strap and other things, costs $180 (see picture below).

    It will be released at the same time as the camera, namely on November 19. The camera will cost $980, but don’t expect it to hit markets other than Japan anytime soon.

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