What does The Mentalist, NCIS Los Angeles, Sunday Night Football and CBS Undercover Boss have in common? None of them are as popular as iPhone’s social games on the Flurry network. These apps have a daily audience of 19 million viewers and are averaging more than 22 minutes per day. Let those numbers sink in, and then remember— that’s just on the Flurry Network.
In a post titled, “Is iPhone The Next American Idol,” Flurry lays down some intriguing stats on the rise in popularity of iOS social apps. Astonishingly, as Flurry points out, their network only represents a fraction of the larger picture, just about 25%. Flurry reaches 50,000 apps— versus the 250,000 iPhone apps out in the wild. “Additionally, since this analysis focuses on only two categories of applications, social games and social networking apps, it’s clear that iOS devices are already ahead of prime time television’s hottest shows,” Flurry’s Peter Farago says in his post.
Obviously, there is some possible overlap here— why not play an iPhone game during Sunday Night Football halftime or during Mentalist commercial breaks? I don’t see American Idol going up in smoke overnight— just because more people are playing Angry Birds or logging into Facebook. However, the real issue embedded in these stats— and the reason why television programs should watch their back— is how these surging iPhone app engagement numbers will continue to influence ad dollars. Please don’t cancel Glee (even though the first two episodes of this season were awful).
Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...
Flurry helps companies build, measure, advertise and monetize mobile applications in the new app economy. The company’s comprehensive measurement and advertising platform reaches over 700 million monthly unique smartphone and tablet devices across iOS, Android and other platforms. Flurry has offices in San Francisco, New York and London. The company is venture-backed by Crosslink Capital, Draper Fisher Jurvetson, InterWest Partners, Union Square Ventures, Menlo Ventures, First Round Capital and Draper Richards.
Apple’s iPhone was introduced at MacWorld in January 2007 and officially went on sale June 29, 2007, selling 146,000 units within the first weekend of launch. The phone has been hailed as revolutionary with its bundle of advanced mobile web browsing, music and video playback, and touch screen controls. The iPhone is exclusively carried on the networks of both AT&T and Verizon in the U.S. An iPhone can function as a video camera (video recording was not a standard feature...
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