• battlefield-13a_01battlefield-13a_02

  • Ubisoft Taps Playspan To Power Virtual Goods Platform

    Leena Rao

    Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Wednesday, October 6th, 2010

    PlaySpan has just inked a deal to power a virtual goods monetization platform for video game giant Ubisoft, adding to a number of high-profile deals with game developers and media companies.

    PlaySpan powers virtual goods marketplaces across 1,000 video games and virtual world publishers PlaySpan-powered marketplaces lets users sell, exchange and purchase online game items, virtual goods, and game currencies for online games and applications. The platforms also allow publishers to managing global micropayments, ecommerce, and micro-transactions across 180 countries. Current customers include Sanrio, Adobe, Viacom/Nickelodeon, Disney and Warner Brothers.

    The startup’s microtransactions and ecommerce platform will be used for a number of Ubisoft’s game titles, including MMO, and Might & Magic: Heroes Kingdoms. In addition to providing a white-label marketplace for virtual goods, Playspan also offers companie in-depth management and reporting tools. And the platform allows gives buyers 85 different payment methods including credit cards, PayPal, mobile, and more.

    Playspan, which just raised $18 million in new funding, faces competition from Live Gamer.

    Company: PlaySpan
    Website: playspan.com
    Launch Date: May 1, 2006
    Funding: $46.3M

    PlaySpanâ„¢ is the global leader in monetization solutions for over 1,000 online games, virtual worlds, and social networks. PlaySpan’s patent-pending in-game digital goods commerce and micropayment platform enables game publishers and developers to generate new revenues, acquire new users, and extend the loyalty of existing users. PlaySpan also provides global payment solutions through its UltimatePay product which enables users to make safe, convenient, and friendly in-app purchases using over 85 global payment methods in 180 countries. UltimatePay includes PlaySpan’s...

    → Learn more

    blog comments powered by Disqus