Will.i.am Makes #NewTwitter Promotional Video

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Now I’m not sure if he was actually paid for this, and it genuinely looks like former Black Eyed Peas artist will.i.am loves Twitter. But something’s up with this 1:27 long entreaty to “Check it out,” which includes such gems as Will tweeting “Can I get a redesign up in here?” and showing off the geolocational features, how to create a list and how to complete a vanity search in case you can’t figure it out. To Will’s credit, #NewTwitter is, admittedly, complicated.

Also bizarre: Samuel L. Jackson yelling “Check this motherfucker out” at the end. I basically can’t get that out of my head now.

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