Nokia launching In-App Purchase Beta and Ads in December

Greg Kumparak

Greg Kumparak is the Mobile Editor at Techcrunch. Greg has been writing for the TechCrunch network since May of 2008. Greg was born just outside of San Jose, and now lives in the East Bay of California. → Learn More

Tuesday, October 5th, 2010

CTIA — which is simultaneously my most and least favorite wireless trade show of the year — begins tomorrow. Looking to drum up a bit of interest before the show starts, Nokia is hosting a “Developer Day” gathering right down the block.

Thought its mostly dev-focused, you can’t bring a bunch of execs into a room to talk about their products without at least a little bit of news coming out. One of the more interesting bits: Come December, Nokia says they’ll be launching both an In-App Purchase system Beta for Ovi, and their very own In-App Advertisement solution.

Details are still a bit sparse, but we’ll try to dig up some more. Nokia will undoubtedly try to leverage their carrier-billing agreements here, making In-App Purchase all the more enticing.

Both of these endeavors could be pretty important for Nokia. Hardware sales have come to depend on third-party applications, and that requires a big developer following. Getting developers to build for your store is all about showing them the money — and for developers of free applications, that just hasn’t happened yet on Ovi.

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