Almost A Year After It Hit Android, Google Finally Adds Goggles To The iPhone

Mg Siegler

MG Siegler is a general partner at Google Ventures and a columnist for TechCrunch, where he has been writing since 2009. Previously, MG was a general partner at CrunchFund. And before TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked... → Learn More

Tuesday, October 5th, 2010

One of the biggest downsides of being in the iPhone camp rather than the Android camp is not getting early access to some of the cooler mobile things Google is working on. One of those is Google Goggles, a visual search feature that launched last December for Android. Now, almost a year later, it’s finally here for the iPhone as well.

As they’ve announced on their Google Mobile Blog today, Google has placed Google Goggles for the iPhone as a feature inside of their Google Mobile app on the device. That app, which already allows you to search via text and via voice, now is even more powerful.

Says Google:

In the new version of Google Mobile App just tap on the camera button to search using Goggles. Goggles will analyze the image and highlight the objects it recognizes — just click on them to find out more.

Google notes that Goggles is still a Labs project as they continue to perfect it. They say that it works well for things such as landmarks, logos, and products, but not so well yet for animals or food — they’re working on that.

I’m not seeing the latest update to the Google Mobile app in the App Store just yet, but Google says it should be rolling out throughout the day. It’s a free download.

Watch more in the video below:

Company: Google
Website: google.com
Launch Date: September 7, 1998
IPO: NASDAQ:GOOG

Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

→ Learn more
Product: iPhone
Website: apple.com
Company Apple

Apple’s iPhone was introduced at MacWorld in January 2007 and officially went on sale June 29, 2007, selling 146,000 units within the first weekend of launch. The phone has been hailed as revolutionary with its bundle of advanced mobile web browsing, music and video playback, and touch screen controls. The iPhone is exclusively carried on the networks of both AT&T and Verizon in the U.S. An iPhone can function as a video camera (video recording was not a standard feature...

→ Learn more

blog comments powered by Disqus