ThreatMetrix, a company that provides fraud prevention services on social networks, e-commerce sites and more, has raised $12.1 million in new funding led by Tenaya Capital with U.S. Venture Partners, CM Capital and TVP also participating in the round. This brings ThreatMetrix’s total funding up to over $18 million.
ThreatMetrix’s technologies detect fraud on a number of different types of sites, including those devoted to financial services, social media, online gaming and e-commerce sites. The startup will authorize payments, verify accounts and devices, and recognize whether a user is signing on to a site from a different computer.
Essentially, ThreatMetrix ercognizes returning customers based on anonymous data mined from a visitor’s computer and TCP/IP packets, then matches it in real-time against a collection of data previously profiled computers and their transactions.
Over the past year and a half, ThreatMetrix has brought on over 250 customers including Offerpal Media, GoPro, Adknowledge, BillMyParents, BigCrumbs.com, and OnlineLabels.com. The startup plans to use the funding to build out the business internationally; ThreatMetrix says that 25 percent of the company’s revenue comes from offshore business.