MePlease, the integrated social media and mobile platform, has partnered with PizzaExpress. The restaurant chain has adopted the UK startup’s technology to power “interactive customer voting” during the final round of their ‘Create Your Pizza Challenge’, which has already seen over 48,000 entries.
MePlease’s mobile marketing platform gives businesses the ability to offer voting, competitions, location check-ins, promotions, and to solicit customer feedback, to help achieve specific business goals such as increasing loyalty, customer acquisition and driving footfall. However, unlike many similar offerings, MePlease is largely powered by SMS so that it works on any phone and “can connect with any business or service, from national brands to small businesses.”
Founded in May 2009, MePlease recently raised £1.3m in seed round financing from an impressive array of investors that includes Tony Fadell, former SVP of iPod Division, Apple; Gary Bengier, former CFO of eBay; Lisa Gansky: Ofoto co-founder, GNN founder, former AOL and Kodak exec; David Currie, Head of Investment Banking, Investec; and Roger Alexander, former head of Barclayscard and former CEO of Maestro and Switch.
The company’s CEO is Steve Jarrett, a 17+ years mobile veteran who previously worked at General Magic, Apple, Kodak and Microsoft.
In the case of PizzaExpress, via on-table displays from October 18th to November 14th, customers will be prompted to text-in their vote for one of the five finalist pizzas they would like to see on the menu. They’ll also be able to post their vote directly to Facebook with the hope that the campaign will go viral.
Aside from PizzaExpress, MePlease’s customers include Cineworld, Jack Wills, Nimax Theatre Group, Jongleur’s Comedy Clubs, Ted Baker, Waxy O’Connors’ Pubs, 333 Holdings, Kick Fitness, Tonicity Spa, William Thomas Hair, House Keepers London, Got Fitness and Fancy Dress.