This probably isn’t too surprising. The Social Network, which had received overwhelmingly positive reviews from critics, topped the box office opening weekend with $23 million in ticket sales (some of which was contributed by Facebook itself in a screening for employees on Friday).
While some analysts predicted that the film would open at $25 million, the movie’s performance is impressive. Of course, Sony’s relentless marketing campaigns and the Oscar-buzz surround the movie probably helped drive consumers to the box office.
The movie’s budget was rumored to be in range of $45 million to $52 million, and Sony is expecting The Social Network to bring in a total of $100 million.
Just for a basis of comparison, one of the largest box office opening weekends was The Dark Knight, which brought in $158 million in sales in its first weekend.
You can read our review of The Social Network here.
Photo Credit/Flickr/Eclectic
Sony Pictures Entertainment’s operations include motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment.
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