Delivering Happiness: The Rap Video

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Sunday, October 3rd, 2010

Just when the tech community wet its rap pallette with MC Hammer (backed by the notorious dance moves of TechCrunch editor Erick Schonfeld), Zappos CEO Tony Hsieh follows up with a ditty of his own (featuring the talents of Laura Lombardi). Hsieh has been on a nation-wide bus tour promoting new book, ‘Delivering Happiness: A Path to Profits, Passion, and Purpose,’ with a team of over ten happiness agents (read our review of the book here).

Along with his Chief Happiness Officer Jenn Lim, Hsieh, who sold Zappos to Amazon for roughly $1.2 billion last year, organized the bus tour as a quirky alternative to the standard book tour. With stops in Boulder, Chicago, Boston, New York and more, the tour lasts for three months, visits over 20 cities and ends in November in Seattle.

Person: Tony Hsieh

Tony originally got involved with Zappos as an advisor and investor in 1999, about 2 months after the company was founded. Over time, Tony ended up spending more and more time with the company because it was both the most fun and the most promising out of all the companies that he was involved with. He eventually joined Zappos full time in 2000. Under his leadership, Zappos has grown gross merchandise sales from $1.6M in 2000 to $840M in...

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