Wheretheladies.at Shows You Where The Ladies Are At

Saturday, October 2nd, 2010

Alexia Tsotsis works for TechCrunch as a writer. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the Media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles... → Learn More

At the Tahoe Tech Talk this weekend, someone from the audience introduced themselves as a representative of Wheretheladies.at, a domain whose extreme ridiculousness piqued my interest a) because it is actually real and b) because most events in San Francisco can easily go from a bonestorm to a bronado to a category five hisicane in like a span of 30 minutes.

Founded by Path’s Danny Trinh and Digg’s Jeff Hodsdon, Wheretheladies.at is an iPhone-friendly web service which uses Foursquare to gage how many females have checked into venues in your vicinity, stack ranking and featuring the places that have the most women checking in. Seriously.

The service crawls the Foursquare API to track female checkins based on first names which admittedly leaves room for inaccuracies (here’s looking at you dude Courtney). But, as someone who deals with dorky guys desperate for practice consistently, I think this is brilliant and totally gets an “A” for effort and vision.

Says Trinh, “The few chicks that check-in are a decent sample of where more might be.” Using any female checkins as signifiers of an even larger “lady” ratio, it’s like Trinh and Hodson have totally made an app giving nerds some kind of advantage in natural selection.

And while apps like Assisted Serendipity and Kissmobs attempt to do something similar, Wheretheladies.at has the simplest solution UI-wise  for the moment. The service, which started out as a joke between friends at SXSW, is currently experiencing high volume traffic in San Francisco and is branching out to other cities shortly, targeting New York, LA and then Minneapolis. A Wheretheladies.at iPhone app is also in the works, which, get this, is JUST A BIG COMPASS POINTING YOU IN THE DIRECTION OF LADIES (see screencap to the left).

Ladies and gentlemen, but especially ladies, what we are witnessing here is called evolutionary advantage.  On this bent, Trinh and Hodsdon are not looking for funding and are currently just focusing on “helping our fellow dudes around the world find the ladies.”

Company: Digg
Website: digg.com
Launch Date: October 11, 2004
Funding: $45M

Digg is a user driven social content website. Everything on Digg is user-submitted. After you submit content, other people read your submission and “Digg” what they like best. If your story receives enough Diggs, it’s promoted to the front page for other visitors to see. Kevin Rose came up with the idea for Digg in the fall of 2004. He found programmer Owen Byrne through eLance and paid him $10/hour to develop the idea. In addition, Rose paid $99...

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