Earlier today, Google formally released Goo.gl, their URL-shortener, to the public. They’re calling it the “stablest, most secure, and fastest URL shortener on the web.” But it also may be the coolest thanks to an easter egg.
As Google’s Matt Cutts’ just tweeted out, if you simply add “.qr” to the end of any goo.gl URL, it will create a QR code. Scanning this with any QR code reader will take you to the URL.
This functionality actually isn’t entirely new — but previously it was way too hard to use goo.gl (it was limited to a few Google products). Now that more people will likely be using goo.gl, this is very useful and worth pointing out again.
These QR codes are great for mobile use, and Google in particular has been using them a lot for things such as easy installation of Android apps.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...