Digg founder Kevin Rose here at TC Disrupt and got back to our seats to discover that a new “Digg This” button had just been launched both on our site and on Digg.com itself.

Perhaps this “design refresh” is the first in a slew of features about to launch in the coming weeks? While prettier and faster, the button opens up a pop window where you have to “Digg” the story for a second time in order for the “Digg” to register which still seems like an uneccessary extra step.

To the left is the new button in all its iterations, via Digg designer Danny Trinh. Below is what the button used to look like on Digg Version 3:

Crunchbase

• DIGG

Company: Digg

Website: digg.com

Launch Date: October 11, 2004

Funding: $45M

Digg is a user driven social content website. Everything on Digg is user-submitted. After you submit content, other people read your submission and “Digg” what they like best. If your story receives enough Diggs, it’s promoted to the front page for other visitors to see. Kevin Rose came up with the idea for Digg in the fall of 2004. He found programmer Owen Byrne through eLance and paid him $10/hour to develop the idea. In addition, Rose paid $99...

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