Netsertive, a North Carolina-based online marketing technology company, today announced it has raised $4 million in Series A financing. New York-based venture capital firms RRE Ventures and Greycroft Partners co-invested in the startup.
Netsertive essentially aims to help small and medium sized businesses – as well as their related product manufacturers – reach customers in their respective local markets throughout North America with a strongly data-driven approach to online search & display advertising.
To accomplish this, the fledgling company uses patent-pending technology capable of delivering its online marketing solutions with a strong vertical industry focus.
Netsertive’s system continually refines its proprietary knowledgebase within the industries it serves, delivering search advertising as well as co-branded online display advertising developed specifically for each industry.
Netsertive says it plans to hire 35 more people within the next year to keep up with its growth.
Netsertive drives increased local sales opportunities and targeted online exposure by providing technology-driven, high-performance online marketing to businesses and their related brands. Based in the Research Triangle Park near Raleigh-Durham, North Carolina, Netsertive helps small- to medium-sized businesses and their product manufacturers attract consumers and increase sales with innovative online marketing technology and a unique Digital Co-Op platform. The company helps clients transform online discovery into offline sales using a proprietary, data-driven approach to online search and display advertising. Its...