Today at TechCrunch Disrupt in San Francisco, Google’s Marissa Mayer took the stage to talk with our own Michael Arrington. But before her talk she had a couple new things to announce. Specifically, new things about the recently-announced Google Instant.
Mayer invited a couple Google employees up on stage to show off a couple new Google Instant features. One allows you to use keyboard navigations with the service. The other brings Instant features to other search verticals — like video and news search. These features will be rolling out of the next couple of days, Google says.
Mayer also noted that Google Instant is available to users in 12 new countries today. Those are: Austria, Belgium, Canada, the Czech Republic, Ireland, Mexico, the Netherlands, Poland, Slovakia, Slovenia, Switzerland and Ukraine.
“Google Instant makes your searches two to five seconds faster,” Mayer noted based on Google’s study of users. In aggregate, this represents a huge amount of time saving for Google users, Mayer said.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...