HP's Bradley Is Thinking About Ink Prices Just In Case He TAKES The CEO Position

Alexia Tsotsis

Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... → Learn More

Monday, September 27th, 2010

Maybe it was just a slip. Or maybe it was something much more. But here’s what HP’s Todd Bradley said at TCDisrupt today when Mike Arrington asked a question especially interesting to anyone who’s taken a Business 101 course, “Do you think it’s ethically wrong to charge as much for ink as you do?”

“Ask me next year, if I take the [CEO] postion,” Bradley responded to Arrington with subtle language that would imply that he had been offered the CEO position, notable because HP is still searching for a CEO to replace the recently deposed Mark Hurd and Bradley began the talk emphasizing the fact that he was still just an EVP when Arrington jokingly referred to him as Hewlett Packard’s CEO.

Bradley went on going on to answer Arrington’s actual question, elaborating vaguely.

“There’s an enormous amount of quality and work that goes into our printer products. You get what you pay for…”

To which Arrington responded, “So no’s the answer on this one.” Referring to the ink question, not the CEO one.

Side note: As HP is reportedly pricing its ink at $7,500 per gallon, the quality better be pretty damn good.

Photo: HooverStreetStudios

Company: Hewlett-Packard
Website: hp.com
Launch Date: 1939
IPO: NYSE:HPQ

Hewlett-Packard technology corporation headquartered in Palo Alto, California, USA. HP is one of the world’s largest information technology companies and operates in nearly every country. HP specializes in developing and manufacturing computing, data storage, and networking hardware, designing software and delivering services. Major product lines include personal computing devices, enterprise servers, related storage devices, as well as a diverse range of printers and other imaging products. HP markets its products to households, small to medium size businesses and enterprises...

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Person: Todd Bradley
Companies: Hewlett-Packard

Todd Bradley is executive vice president of HP’s Personal Systems Group, a $42 billion annual revenue business that includes personal computers, mobile devices, technical workstations, personal storage solutions and Internet services. He also is a member of HP’s Executive Council. Under Bradley’s leadership, the Personal Systems Group has accelerated profitable growth, firmly establishing HP as the No. 1 PC vendor in the world. During his three-year tenure, the business has added more than $15 billion in revenues and increased profitability...

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