Concept: The Moon Watch Is A Watch Where You Watch The Moon

From the designers via bookofjoe,

The moon has been a guide and object of admiration and mysticism during thousands of years. Agriculture, fertility, tidal patterns, human behaviour and many other activities have been linked to the different moon phases.

Moonwatch has been designed to establish a relationship between the moon cycle and a person’s emotional states. It’s a new concept of time based on nature which invites people to reflect upon and gain a closer understanding of their mood and daily life on earth.