Innovid, a video advertising startup, has raised $4.1 million in funding from Genesis Partners and T-Venture, the venture capital company of Deutsche Telekom. This brings the startup’s total funding to $7.1 million.
Innovid develops an interactive pre-roll advertising product, called iRoll, that allows advertisers to turn any existing pre-roll video ad into an interactive one. And users are encouraged to click and perform mouse gestures with the interactive ads to gain further information.
Innovid has integrated iRoll in campaigns for a number of high-profile brands including Kraft, Buick, Hyundai, Disney Pictures, and Sony. And the startup’s publishers include 80% of the webs top video publishers including partnerships with NBC, MTV, Fox, and Tremor Media. The funding and partnership with Deutsche Telekom will help the startup hire additional staff and expand to mobile, connected-tv and European markets.
Innovid delivers immersive video advertising, anywhere. Founded in 2007, Innovid provides visionary advertisers with the tools to create, deliver, and measure video campaigns, in any format, on any screen, publisher, and ad network. Innovid’s video technology platform offers an advanced video Ad Server, developed to seamlessly deliver immersive video advertising anywhere and offering the same fluidity for pre-roll as well the most complex interactive ads. Innovid built its Ad Server to simplify video delivery across the ever-changing, multi-screen landscapes, and...