Innovid, a video advertising startup, has raised $4.1 million in funding from Genesis Partners and T-Venture, the venture capital company of Deutsche Telekom. This brings the startup’s total funding to $7.1 million.

Innovid’ develops an interactive pre-roll advertising product, called iRoll, that allows advertisers to turn any existing pre-roll video ad into an interactive one. And users are encouraged to click and perform mouse gestures with the interactive ads to gain further information.

Innovid has integrated iRoll in campaigns for a number of high-profile brands including Kraft, Buick, Hyundai, Disney Pictures, and Sony. And the startup’s publishers include 80% of the web’s top video publishers including partnerships with NBC, MTV, Fox, and Tremor Media. The funding and partnership with Deutsche Telekom will help the startup hire additional staff and expand to mobile, connected-tv and European markets.

Crunchbase

• INNOVID

Company: Innovid

Website: innovid.com

Launch Date: July 2007

Funding: $16.6M

Innovid is the standard in interactive Pre-Roll. Innovid developed the groundbreaking iRoll, which embeds interactive elements in pre-roll video ads making them dynamic and engaging without forcing audiences away from the page. Innovid’s proprietary technology provides a seamless integration between videos, embedded images and interactive features, empowering today’s marketers to engage their audiences more deeply than ever before. iRoll is the only interactive pre-roll unit with the scale necessary to elevate campaigns to the next level. With integrations across all the...

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