• Live Gamer To Power Microtransactions For Namco Games

    Wednesday, September 22nd, 2010

    Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Live Gamer, an online marketplace for players to trade and buy video game virtual goods, is partnering with gaming company Namco Networks to power microtransactions for the company’s gaming properties.

    Through the partnership, Namco integrate Live Gamer’s virtual economy platform into its new social game, Hamster Pirates, which launches this Fall. Live Gamer will power its virtual goods merchandising, analytics, virtual item gifting, support for earned in-game currencies, item storefronts, catalog management, payments gateways, cash-in flows, and more.

    Live Gamer has scored a number of other notable partnerships to power micropayments for gaming companies, including a deal with gaming giant EA, THQ and Real Networks.

    Competitors to Live Gamer, which bought recent acquisitions of microtransaction platforms Twofish and N-Cash last year, include PlaySpan.

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