Anything Apple can do… Samsung's European app store reaches 10m downloads in year one

Next Story

Adidas' NBA Revolution 30 Jersey: TechFit, Climacool, The Works

Anything Apple can do… OK not quite. Nonetheless, Samsung is feeling pretty pleased with itself, announcing that its own app store – Samsung Apps – has seen 10 million downloads in Europe since its launch in September 2009. Initially available in a limited number of European (and Asian countries), including the UK, France, Germany and Italy, the handset maker’s app store now targets 109 markets worldwide, including 34 countries across Europe.

However, to put that 10 million figure into context, reminiscent of Nokia’s Ovi store, Samsung Apps is fragmented across several supported Samsung handsets and multiple platforms: Java, Windows Mobile, and the company’s newly launched bada OS. Also, right now, most of Samsung Apps’ wares appear to be of the free kind. Furthermore, Apple actually hit the 1 Billion mark in just nine months.

Moving forward, it’s bada, with the debut of its ‘Wave’ smartphone, that Samsung is planning to push – outside of Android, anyway – presenting a good opportunity for developers (or at least Samsung hopes so). Additionally, the company says it “plans to drive the creation of more locally-customized applications”, integrating relevant local information designed to reflect the “cultural characteristics” of users globally. It’s the now cliched think global, act local strategy, which could indicate not only a focus on Asia and Europe but also a keen eye on emerging markets, pitting Samsung once again head on with Nokia.

Oh, and if you’re interested, the three best selling apps in Samsung’s store: Need for Speed Shift, the car racing game (available in English, French, German, Italian and Spanish); Magic Torch, which transforms your phone into, well, a torch; and My Mirror, a utility that… you get the idea.

  • http://www.whatmobile.net Jonathan Morris

    “Oh, and if you’re interested, the three best selling apps in Samsung’s store: Need for Speed Shift, the car racing game (available in English, French, German, Italian and Spanish); Magic Torch, which transforms your phone into, well, a torch; and My Mirror, a utility that… you get the idea”

    Actually, last time I went on their app store I think that was probably the only choice you had!

    If you look at their app store on a Samsung Galaxy S, there is virtually nothing on there. Suffice to say, the first thing I did was download everything that was there and free, and soon deleted them again later on!

  • http://blog.distimo.com/2010_09_samsung-app-store-reaches-10-million-downloads/ Distimo Blog – Samsung App Store Reaches 10 Million Downloads

    […] via: TechCrunch […]

  • http://blog.distimo.com/2010_09_samsung-app-store-reaches-10-million-downloads/ Distimo Blog – Samsung App Store Reaches 10 Million Downloads

    […] via: TechCrunch […]

  • Martin Hill

    10 million downloads in one year?

    Heh, Apple is now seeing 17.7 million downloads per day or more than 1 billion downloads every 2 months.

    I think Samsung has just a *little* way to go yet!

    -Mart

  • Michael

    Same here, downloaded the free stuff only to delete them again. Then there’s Asphalt5 that came with the phone that I downloaded quite a few times after having tried different firmwares (due to Samsung’s crappy support).

    Also I wonder if they count updates as downloads. When I eg. update Asphalt5 the whole 70? MB is fully downloaded.

  • http://www.psfk.com/2010/09/headlines-micro-companies-death-by-the-cloud-free-beer-from-budweiser.html (Headlines) Micro Companies, Death By The Cloud & Free Beer From Budweiser - PSFK

    […] Anything Apple can do… Samsung’s European app store reaches 10m downloads in year one […]

  • http://developers.movistar.com.ar/devblog/mobile-development-news-september-23-2010/ Telefonica Developer Blog | Blog | Mobile Development News - September 23, 2010

    […] Anything Apple can do…Samsung’s European app store reaches 10M downloads in year one Not bad for an app store that started in a handful of countries in 2009! Now, the Samsung app store is in 109 markets and a total of 34 countries. Not too bad for a first year, considering Samsung has multiple platforms on multiple handsets. Samsung says its strategy for the future is to go local with “plans to drive the creation of more locally-customized applications.” Could this be the thing that makes Samsung’s bada platform go boom? We’ll have to wait and see. […]

  • http://www.blogle.org/2010/09/anything-apple-can-do%e2%80%a6-samsung%e2%80%99s-european-app-store-reaches-10m-downloads-in-year-one/ Anything Apple can do… Samsung’s European app store reaches 10m downloads in year one | Blogle.org

    […] on eu.techcrunch.com This entry was posted in English, Technology and tagged app, Apps, asia and europe, car […]

  • http://www.telegraph.co.uk/finance/newsbysector/banksandfinance/7280219/St-Jamess-Place-puts-pressur Michael

    hit the 1 billion mark in 9 months! that’s crazy!

blog comments powered by Disqus