This Prototype Sony Telephoto Lens Has More Switches Than Your Camera

Devin Coldewey

Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More

Tuesday, September 21st, 2010


Call me old-fashioned, but I think a lens should be about the glass. You know, take you out to dinner, talk to you about the things you like, minimize chromatic aberration, and leave the image stabilizing newfangleness at home. But I still get gadget envy when I see the side of these prototype lenses for Sony’s Alpha system, currently being shown behind glass at Photokina. A beep switch? Why not!

[Image: Stephen Shankland; via CNET]

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