Online forums pervade the web, but often these forums leave much to be desired in terms of design and layout. Huddler has launched its white-label solution to allow publishers to migrate online forums into sleek, feature-rich web-based communities.
Forum and website publishers can partner with Huddler to modernize their sites. Huddler’s technology adds product reviews, image hosting, wiki functionality, user image galleries, specialized search functionality and aesthetic improvements to any forums.
Founder Dan Gill says that forums are still massive in terms of members and traffic, but features and the interface of many forums has lagged behind. Huddler is claiming that its model will increase search traffic and be able to make money for publishers. In addition to adding features for forums, the startup also aims to monetize thee sites through display advertising and affiliate marketing.
Over the past year, Huddler has been in private beta, with 24 publishers using the startup’s technology including, EpicSki, ChefTalk, DenimBlog, and Head-Fi. To date Huddler has raised $5 million in funding from NEA.
As you can see from the before and after pictures of Huddler’s makeover of EpicSki, Huddler’s technology seems to help spruce these forums up a bit.