• Huddler Launches White-Label Platform To Revamp Online Forums

    Tuesday, September 21st, 2010

    Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Online forums pervade the web, but often these forums leave much to be desired in terms of design and layout. Huddler has launched its white-label solution to allow publishers to migrate online forums into sleek, feature-rich web-based communities.

    Forum and website publishers can partner with Huddler to modernize their sites. Huddler’s technology adds product reviews, image hosting, wiki functionality, user image galleries, specialized search functionality and aesthetic improvements to any forums.

    Founder Dan Gill says that forums are still massive in terms of members and traffic, but features and the interface of many forums has lagged behind. Huddler is claiming that its model will increase search traffic and be able to make money for publishers. In addition to adding features for forums, the startup also aims to monetize thee sites through display advertising and affiliate marketing.

    Over the past year, Huddler has been in private beta, with 24 publishers using the startup’s technology including, EpicSki, ChefTalk, DenimBlog, and Head-Fi. To date Huddler has raised $5 million in funding from NEA.

    As you can see from the before and after pictures of Huddler’s makeover of EpicSki, Huddler’s technology seems to help spruce these forums up a bit.


    Company: Huddler
    Website: huddler.com
    Launch Date: April 1, 2007
    Funding: $5.75M

    Huddler is an innovative digital media company and platform that powers some of the most knowledgeable and passionate communities online. From audiophiles to golfers to moms and fashionistas, our 24 million monthly enthusiasts are the early adopters that move markets and that savvy marketers covet. Our users ask and answer questions, share product reviews, create immersive galleries, collaborate on wiki articles, and generally thrive on being able to share their passion with one another and the digital...

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