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Social Commerce Startup Bonanzle Buys 1000 Markets, Becomes Bonanza.com

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Bonanzle, an eBay alternative that lets people engage in social commerce online, is changing its name to the far more memorable Bonanza.com and launching a revamped website. Coinciding with the rebranding announcement, the company this morning disclosed that it has acquired 1000 Markets.

The latter is a niche marketplace that specializes in artisan merchandise, ranging from jewelry and art to home and garden items. Competitors include Etsy and ArtFire, among others.

Terms of the deal were not disclosed. Both companies are located in Seattle.

Bonanza is an online marketplace focused on “unique items” that the company says is reflective of real world shopping experiences at street fairs and the like. Working from virtual booths, merchants sell a wide variety of products ranging from old coins and antiques to handbags and candles. Bonanza says its most popular categories are women’s shoes and handbags, home and garden, jewelry, and collectibles.

Founded in 2008, Bonanza currently welcomes more than two million visitors per month, has attracted 300,000 registered users and lists more than 3.4 million items for sale across its array of storefronts. With the acquisition, 1000 Markets’ inventory of roughly 100,000 items will be blended into Bonanza’s inventory over the next month.

Earlier this year, Bonanza raised $1 million in funding from a group of investors, including Ignition Partners, Voyager Capital, Founder’s Co-op and Curious Office Partners, all of Seattle, and Matrix Partners of Silicon Valley.

The investment round also included angel investors such as BuddyTV founder Andy Liu, Wetpaint founder Ben Elowitz and Ontela co-founder Dan Shapiro.

1000 Markets raised $500,000 in funding last year from a group of investors, including Founder’s Fund and True Ventures.

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