Video: Sony Introduces 12 New Walkman Models

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Wednesday, September 15th, 2010

Sony Japan unleashed [JP] a total of 12 new Walkman today, split into three series (E, S, and A). Technically and design-wise, we get more of the same from the Walkman front, but some models look pretty neat. The players from the E and S series will hit Japanese stores on October 9, with the A Series following on November 13.

E Series

The E Series is Sony’s new entry model line-up. Buyers will be able to choose between the NW-E050 with 2GB or 4GB ($95/120, pictured on top of this post) and the NW-E050K with the same storage options ($120/140). The main difference is that the E050K models come with a speaker (pictured below).

S Series

There will be five models under the S series: The NW-S754 (8GB), the NW-S755 (16GB), and the NW-S756 (32GB) will be priced at $160/200/$230. The main difference between these and the two NW-S750K branded models is that the latter come with a cradle (8GB for $200, 16GB for $230). The picture below shows all colors the S series Walkman will be available in.

A Series

Sony also showed three models under the flagship A series. These are the NW-A855 (16GB/$280), the NW-A856 (32GB/$350), and the NW-A857 (64GB/$470). These Walkman sport a 2.8-inch OLED screen with 240×400 resolution. The model in black is pictured below.

No word yet from Sony if these Walkman will be sold outside Japan as well.

Here’s Sony official (Japanese) promo video:
http://www.sony.jp/video/player.swf

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