Jive Updates Social Media Monitoring Platform And Mobile Apps

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Jive Software, the maker of an all-in-one social enterprise software, is updating its Social Media Engagement platform and its mobile products today, in conjunction with the company’s annual conference for customers, JiveWorld.

Modeled to offer Facebook-like features to enterprises, Jive’s software combines computing with social collaboration to offer fully-featured social networks for businesses. Its suite of applications help businesses collaborate on a variety of tasks, including holding discussions, communication, sharing documents, blogging, running polls, and social networking features and more.

Jive Social Media Engagement 4.5 allows companies to monitor and respond in real-time to conversations
taking place on social netwokrs like Facebook and Twitter. The new release includes a significant update in the product’s Facebook integration, allowing for Facebook page monitoring and engagement via the platform.

Jive will also launch iPad, Android, and BlackBerry apps in 2011, adding the company’s existing iPhone app. Jive Mobile features much of the functionality as the enterprise social network offering, including the ability to view real-time community activity streams, status updates and comments on content, as
well as access to experts and information through powerful search capabilities.

Of course there are a number of competitors that are hoping to provide the go-to social network for the enterprise, such as Yammer, Salesforce’s Chatter, Cubetree and others. But Jive’s Chief Strategy Officer Chris Lochhead says that the company’s products are the most comprehensive. “Jive is the only company that has brought together the three seminal areas of engagement in the enterprise— the social web, employees and customer interactions,” says Lochhead.

Jive has made a number of product improvements this year, including licensing the full Twitter firehose of Tweets and extending its service in Google’s App Marketplace.

Lochhead also reiterated that Jive is prepping for an IPO, which the company revealed during its $30 million funding round in July.

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