In an effort to broaden its presence in the U.S. market, Japanese gaming company DeNA has acquired Mountain View, Calif.-based mobile social gaming studio, Gameview. The acquisition furthers DeNA’s goal towards being a household gaming name in the U.S. Terms of the deal were not disclosed.
Gameview creates free-to-play mobile social gaming applications for smartphones including, Tap Ranch, Tap Fish: Exotic, and Tap Birds. The studio’s last two games have been ranked No.1 among free apps in the Apple App store. DeNA will also cross-promote games between Gameview and MiniNation, DeNA’s subsidiary in the smartphone market.
While American social gaming giant has been aggressively targeting Asian markets, Japanese company DeNA has been actively looking to expand its footprint in the U.S. via acquisitions, investments and partnerships. The company purchased game studio IceBreaker and invested in gaming platform AuroraFeint last year.
This year, DeNA has created a new gaming portal with Yahoo, and launched a $27.5 million social gaming VC fund
Financially, DeNA is on track to create $1 billion in revenue this year, posting strong first quarter earnings a few weeks ago, fueled by the company’s entry into the American market and debut on iPhones in 2010.
Tokyo-based DeNA started in 1999 as an e-commerce company and transformed into a web service provider for PCs and cell phones since then, now employing over 500 people. The company name is a combination of “DNA” and the “e†from e-commerce. DeNA is engaged in the online advertising and affiliate business, e-commerce (mobile and PC web) and mobile portal services. The company’s biggest success is called Mobage-town, a combination of a virtual world, social network and gaming platform for...
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