There’s no doubt that Facebook could one day operate a massive digital mall in the future, allowing users to buy clothes, electronics and other goods from within the social network. ShopIgniter is helping make this a reality by powering online storefronts for retailers on Facebook.

ShopIgniter offers a software that allows retailers to essentially build sleek storefront on Facebook, giving users the ability to add new products, pricing, options, categories, collections, brands, and more in a branded Facebook application. Buyers can post reviews and complete a transaction directly within the Facebook store. And ShopIgniter also allows retailers to offer group based promotions, private access sales, online coupons and more. Plus, ShopIgniter also powers web-based e-commerce platforms apart from Facebook.

You can see Sound Earphones’ ShopIgnitor-powered site here and Facebook page here.

The startup, which has raised $3 million from Madrona Venture Group, faces competition from Alvenda, Payvment and BigCommerce.

Crunchbase

• SHOPIGNITER

Company: ShopIgniter

Website: shopigniter.com

Launch Date: January 12, 2008

Funding: $11M

ShopIgniter partners with leading brands and retailers to create Social Commerce programs that drive social discovery, shopping and loyalty. The social web is radically changing the way products are discovered, bought and shared. ShopIgniter has developed an enterprise-class Social Commerce Platform to help companies take advantage of these new opportunities to effectively drive awareness, revenue and loyalty. Leading brands and retailers use our platform to power social promotions, storefronts and rewards programs. These are often centered in Facebook, and...

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