There’s no doubt that Facebook could one day operate a massive digital mall in the future, allowing users to buy clothes, electronics and other goods from within the social network. ShopIgniter is helping make this a reality by powering online storefronts for retailers on Facebook.
ShopIgniter offers a software that allows retailers to essentially build sleek storefront on Facebook, giving users the ability to add new products, pricing, options, categories, collections, brands, and more in a branded Facebook application. Buyers can post reviews and complete a transaction directly within the Facebook store. And ShopIgniter also allows retailers to offer group based promotions, private access sales, online coupons and more. Plus, ShopIgniter also powers web-based e-commerce platforms apart from Facebook.
You can see Sound Earphones’ ShopIgnitor-powered site here and Facebook page here.
The startup, which has raised $3 million from Madrona Venture Group, faces competition from Alvenda, Payvment and BigCommerce.
The social web is fundamentally changing the way products are discovered, bought and shared. This has brought both challenges and opportunities to brands and retailers who are vying for customers’ attention, loyalty and advocacy. ShopIgniter’s powerful social rich media platform enables digital marketing leaders to reach and convert their social+mobile consumers. Innovative brands like Disney, GoPro, Sony Music, Lenovo, Target, Nike and Whole Foods use the Igniter platform to deliver, manage, and measure highly effective social media advertising campaigns in social streams that...
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