Fitness technology startup and TC 50 finalist Fitbit just raised $8 million in funding, judging by this recent SEC Form D filing. According to information gleaned from the document, the $8 million looks to be part of a Series B round that the company hopes will eventually top out at $9 million.
The filing also lists The Foundry’s Brad Feld as joining the board as part of the financing, but has no details as to the extent of the The Foundry’s involvement. With no major milestones since its last $2 million round of Series A (lead by True Ventures) in October of 2008, one can only speculate about the driving force behind Fitbit’s latest bit of financing.
The company’s current key product thrusts are the Fitbit Tracker and its web-based fitness data aggregation technologies that track weight, nutrition, exercise schedules and other health related data.
Update: We’ve found Brad Feld’s FitBit profile, and it looks like he’s been using it everyday this past month.
Fitbit inspires people to exercise more, eat better and live healthier lifestyles. The company is developing an ultra-compact wireless wearable sensor, called the Fitbit Tracker, that automatically tracks data about a person’s activities, such as calories burned, sleep quality, steps and distance. The Fitbit Tracker collects activity data automatically while it is worn by the user all day. The collected data is wirelessly uploaded to a website where the wearer can see their data and track their progress toward personal goals. The website...
Brad Feld is the Board Member at Occipital Inc. “Brad has been an early stage investor and entrepreneur for over 20 years. Prior to co-founding Foundry Group, he co-founded Mobius Venture Capital and, prior to that, founded Intensity Ventures, a company that helped launch and operate software companies and later became a venture affiliate of the predecessor to Mobius Venture Capital.” Previously, Brad served as chief technology officer of AmeriData Technologies. AmeriData acquired Feld Technologies, a firm he founded...