• ULV: Japan's Newest Electric Car Goes On Sale

    Serkan Toto

    Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

    Thursday, September 9th, 2010

    Do you remember the ULV (“Ultra Lightweight Vehicle”), the one-person electric vehicle developed at Waseda Environmental Institute, a business started at Japan’s Waseda University? We showed you the cute mini car back in June, and now it’s officially going on sale.

    To recap, the ULV is a three-wheeled, 72.6kg heavy and 2m long car that boasts an 80km travel range and a top speed of 40kph. One charge takes four hours and costs just $0.40. For production, Waseda used motor bike tires, a 400W engine and reinforced plastic in the chassis.

    And now the price: Waseda is offering the ULV for a whopping $48,000 but says it plans to push down the price to $9,500 by 2015 through mass production. Target groups include small business owners, local municipalities, event organizers or advertisers.

    This video in English (from June) provides more technical insight on the ULV:

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