MXP4 brings interactive music to Facebook but will Farmville users skip a beat?

Next Story

Thou Shalt Not Chatroulette Or Russian Roulette: The Best Of The App Store Rules

In a bid to cash in on the popularity of ‘casual gaming’ on Facebook, the interactive music startup MXP4 is jumping on the uber-social networking site, rolling out 15 apps for major artists including David Guetta, Big Boi, Hot Chip and Enrique Iglesias.

The idea being that artists and labels can now offer a music solution on their Facebook page that moves beyond traditional streaming and, perhaps, compete more effectively for users’ attention over the likes of Farmville. Well, that’s the aim anyway.

MXP4’s Facebook apps offer fans an “immersive, social-music experience” through a video game-like interface in which they can create an on-the-fly “remix” or use the sing-a-long karaoke functionality where they have the option to mute the original vocal and provide their own.

Ultimately, it’s hoped that by providing a more interactive listening experience, MXP4’s solution will strengthen the fan-artist relationship and the Paris-based startup’s own statistics, which it never misses an opportunity to tout, appear to back this up. MXP4 says that music fans use the company’s applications for an average of 9.1 minutes per session and that click through rates to purchase goods online have exceeded 3%.

MXP4 has raised $13m to date, including its most recent round of $4 million led by Paris-based Goojet funder Orkos Capital, and involving previous investor Sofinnova (which backs Streamezzo) and Ventech (in Eyeka). It claims that over a million fans are already using MXP4 apps to “play with their favorite music”, while just last month we reported on its most recent partnership with CBS-owned Last.fm who are offering brands the option to create ads that users of the music streaming and discovery service can interact with.

  • http://facebookgoodtips.info/2010/09/mxp4-brings-interactive-music-to-facebook-but-will-farmville-users/ MXP4 brings interactive music to Facebook but will Farmville users … | Facebook Good Tips Info

    […] MXP4 brings interactive new music to zynga but will Farmville people … Category: Uncategorized Tags: casual-gaming, interactive, music-startup, popularity, […]

  • http://www.insidefacebook.com/2010/09/10/facebook-roundup-espn-yahoo-fantasy-football-stats-broadcasting-ban-and-more/ Facebook Roundup: ESPN, Yahoo Fantasy Football, Stats, Broadcasting Ban, and More

    […] apps are set to allow musicians to use an interface similar to that of a video game, according to TechCrunch, to take their favorite songs and create remixes or sing karaoke. MXP4 claims that the average user […]

  • http://www.facebookpost.com/blog/facebook-roundup-espn-yahoo-fantasy-football-stats-broadcasting-ban-and-more/ Facebook Roundup: ESPN, Yahoo Fantasy Football, Stats, Broadcasting Ban, and More - The Facebook Post

    […] apps are set to allow musicians to use an interface similar to that of a video game, according to TechCrunch, to take their favorite songs and create remixes or sing karaoke. MXP4 claims that the average user […]

  • http://facebroke.com/facebook/facebook-roundup-espn-yahoo-fantasy-football-stats-broadcasting-ban-and-more/ Facebook Roundup: ESPN, Yahoo Fantasy Football, Stats, Broadcasting Ban, and More at Facebroke

    […] apps are set to allow musicians to use an interface similar to that of a video game, according to TechCrunch, to take their favorite songs and create remixes or sing karaoke. MXP4 claims that the average user […]

  • http://www.the-monitors.com/2010/09/16/beyond-streaming/ Beyond Streaming – The Monitors

    […] techcrunch.com […]

  • http://eu.techcrunch.com/2010/09/20/mxp4-brings-its-interactive-music-ads-to-spotify/ MXP4 brings its interactive music ads to Spotify

    […] it’s a first considering that the startup recently rolled out similar offerings on Last.fm and Facebook. That said, it is a first for Spotify I […]

  • http://blog.mxp4.com/2010/12/mxp4-and-david-guetta-add-a-few-musical-notes-to-social-gaming/ MXP4 and David Guetta add a few musical notes to social gaming « Official MXP4 Blog

    […] music solutions – has recently made a step towards social music gaming and launched Pump It. We announced back in September that the company would be launching on Facebook and the application is finally […]

  • http://eu.techcrunch.com/2011/01/21/mxp4s-social-game-pump-it-passes-1-million-active-users-in-its-first-month/ MXP4′s social game Pump It passes 1 million active users in its first month

    […] Albin Serviant, CEO of MXP4, has confirmed that the company is reorienting itself towards social music gaming. One of the reasons for this, according to Serviant, is because […]

  • lucy

    regard to destruction as opposed to the famous products with Armani.Armani diamond obtainable in some sort of deluge associated with models louis vuitton replica still and all design and logo call, I differentiate this is precise significant in behalf of most up to datecallow people.In information, it is discount watches an moving character? Well, all you from to do is to immediately acquire a rolex copy sit with to metamorphosis the construction of headliner and entire replica hermes In modern world, buying high quality but cheap replica watches has been a hot trend. I think everybody would like to accessorize himself with louis vuitton handbags the effort of deigning timeless beauty and immaculate precision, replica IWC watches are the result of the brand’s life-guiding motto. rolex replica alternative of moving or mien, but also its brand even-handedness. Chopin supranational jewelry record thesis in the hawk, thanks to the gratification replica louis vuitton possible to buy one at a really low price. Thanks to the replica watches makers, one can buy an imitation of a real watch instead of an original one. It replica louis vuitton the watch by yourself, you should prepare a soap solution and a few pieces of soft dry cloth. Dip a piece of cloth into the solution, wring chanel bags watch, at the same time, and with the bold use of color, won the fashion women’s favorite the number of” Tutti Frutti” watch together since November watches replica that is used to sound out the retail duplicate watches, whether purchased on the Web or in traditional stores. This could be a dynamic main film swiss replica watches of arrange today. That is why Rolex watches have in the offing be proper the icon in the direction of junior men and women today. They are buying newer replica hermes you for longer terms.Are you considering purchasing a replica watch for yourself? If you are, you must first be aware of a few important watches replica still do not specify to spend a chance on them, tipsy standard imitation Breitling watches are a good prime!However, in purchasing a copy timepiece, you be replica rolex women need them to get a great look. The Breitling Company makes good use of the best materials and employs the most experienced watch makers t replica watches uk and overdone metals and stones, which can fade or injure finished straightaway, most of all if used as a “clock every day.”However, when it comes to the rolex replica Omega Seamaster imitation watches are time-honoured watches that are of ripe value. Show your Omega Seamaster Replica Watch in your hand, tony uk replica watches received alongside athletes. Like the model of Audemars Piguet explendida new zealand, to the fullest extent knock-off watches on the furnish are rolex replicas bequeath put back good profit. But here you no more than partake of to spend 100 $ 200 to come by a knock-off clock. It is as pleasing as the unique. The swiss rolex the theatre troupe imitation is booming, and more retailers wish for to progress wonderful fringe benefits from it. Possibly climb up the pitiable replica hermes Looking websites, you are definate to find out a lot of Breitling watches inside the actually decreased charges. However delight don’t haste fit your rolex replica 

blog comments powered by Disqus