Glam Media is flexing its M&A muscle overseas. Today, it is acquiring German men’s Web property Fantastic Zero from the digital division of German media giant Holtzbrinck and European marketing agency Publigroupe.
Fantastic Zero is a collection of 50 male oriented sites with a reach of 5.5 million unique visitor a month in Germany, and 10 million overall. The acquisition price is not being disclosed, but it is a decent sized acquisition for Glam, which started in the U.S. as a collection of female-oriented sites and a larger ad network. Glam is already the the sixth largest Web property in the U.S. with a reach of 98 million uniques in August, coming up fast on No. 5 AOL’s 107 million (comScore). Fantastic Zero won’t help in the U.S., but it will worldwide, where Glam has a reach of 170 million uniques.
The acquisition helps Glam not so much on the numbers, but in its attempt to broaden out to men. A year ago it launched Brash, and more recently, BrashSports.
Glam raised $50 million last February, and hired a big-gun CFO in former Microsoft executive Bruce Jaffe last May. Glam’s M&A machine is just getting rolling. Expect it to pick up more properties to expand its reach both in the U.S. and abroad as it tries to unseat AOL.
Glam Media is a vertical media company, comprised of both Glam-owned-and-operated properties (Glam.com, Brash.com, and soon, Bliss.com) and a publisher network of 2000+ lifestyle websites and blogs. Glam Media’s vertical media model aims to enable premium brands to connect with audiences online. Glam Media is #1 in global reach for women online, with approximately 90 million unique monthly visitors in the US and more than 200 million uniques globally. Glam Media is a comScore Top 10 U.S. Web Property, is...
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