Mobile social network Flirtomatic (“the world’s number one flirting company”) today announced somewhat of a milestone: It’s passed the 3 million global user mark and, perhaps more noteworthy, recently surpassed 1 million users in the U.S.
Furthermore, citing a study by the mobile media measurement firm Ground Truth, the London-based company says that over the summer, Flirtomatic accounted for 65% of the season’s audience for mobile dating in the US (I didn’t know dating sites had seasons), out flirting traditional players such as eHarmony and match.com.
That’s impressive although it also speaks volumes to the vulnerability of said players, many of whom charge for access as well as an additional premium for mobile. In contrast, Flirtomatic is free to use for both desktop and mobile access with revenue generated mainly through virtual (and physical) gifts or the option to appear higher up in search results.
It’s this U.S. growth, says the company, that enabled it to secure its most recent round of funding – $9m in Series C round from Nauta Capital and existing investors.