3D Computers And TVs: Sony Reveals Future 3D Strategy

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Thursday, September 9th, 2010

Among all major electronics manufacturers, Sony is betting especially high on 3D. And the two main areas for the future 3D-fication of the company are TVs and computers, it seems. Big S yesterday announced in Tokyo that by the end of 2011, almost all of their TVs sized 40 inches and larger will be 3D-enabled.

At the moment, just 50% of the eight newer Sony models in question (in Japan) feature 3D. But Sony says only a few of their TVs (those with a low price tag) won’t get 3D in the future. In Japan, the company expects 1 million 3D TVs to be sold until 2011, and it wants to capture 50% of that market.

What’s interesting is that even though Sony already churned out a ton of 3D-enabled products, the company has been relatively quiet on the 3D computer front so far. NEC, Fujitsu and Toshiba, on the other hand, already have those devices in their line-up.

But you can now expect a new Vaio notebook with 3D capability, LED backlighting and a full HD display to launch next spring (in Japan first). Sony didn’t reveal more details but showed a prototype Vaio (pictured above) with said features, a 16-inch display and a 3D Blu-ray drive.

Via AV Watch [JP]

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