When the World Economic Forum reaches out to the world and asks people to talk about resource sustainability, energy efficiency and carbon emissions, they expect serious, thoughtful answer. And for the most part they get them.

Americans, of course, have to add a little flair. And so I’m not surprised to see a whole series of super hero interviews where they talk about these important issues, filmed in Venice Beach. The funny thing is that the answers are pretty good if you don’t watch the actual video and just listen to the audio. Boba Fett and Iron Man really nailed it with thoughtful answers in my opinion.

And it’s nice to see the very conservative WEF take a lighthearted approach to this. They even featured the video on their blog and will show it at next week’s summit in China. Our own Sarah Lacy will be there covering the event.