John Seely Brown and John Hagel are two of the most respected technology and business thinkers in Silicon Valley. Seely Brown is best known as the long time Chief Scientist at Xerox Parc, while Hagel is the author of a number of influential business articles and books including Net Worth.
As the co-chairmen of Deloitte’s intriguingly named Center for the Edge, Seely Brown and Hagel, along with co-author Lang Davison, have just come out with a new book called The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion which is a big-picture attempt to conceptualize the shift from the old industrial economy to today’s revolutionary digital economy.
The great change in contemporary economic life – what Seely Brown and Hagel call the “big shift” – is between the old centralized command-and-control industrial economy and today’s democratized edge economy. Sometimes sounding more like Marxist revolutionaries than Deloitte consultants, Seely Brown and Hagel see the pull economy as fundamentally changing every aspect of 21st century life – from business to education to politics to social activity.
This is a big, bold take on the digital revolution which has elicited highly favorable reviews from Bill Clinton, Newt Gingrich, Joichi Ito, Richard Florida, Eric Schmidt and Walter Isaacson. As Seely Brown and Hagel argue in the The Power of Pull: “The ultimate promise of pull is the opportunity to reclaim our individuality and pursue our potential in a was that were never feasible in a world of push…. For the first time ever, we have the real opportunity to become we are, and more importantly, who were meant to be.”
On Xerox Parc and the Center for the Edge
On why the power of pull represents the end of the command and control economy.
On the role of education and the power of imagination in restructuring business and society.
On the profound long-term shifts in the global economic system
On the cloud.
John Seely Brown is currently a visiting scholar at USC and the Independent Co-Director of the Deloitte Center for Edge Innovation. Prior to that he was the Chief Scientist of Xerox Corporation and the director of its Palo Alto Research Center (PARC)-a position he held for nearly two decades. While head of PARC, Brown expanded the role of corporate research to include such topics as organizational learning, knowledge management, complex adaptive systems, ethnographic studies of the workscape and...
John Hagel III is the Co-Chairman of the Deloitte Center for the Edge. John is a recognized thought leader on the intersection of technology and strategy. Throughout his career, he has influenced corporate strategies as a management consultant, author, speaker and entrepreneur. Since 2001, he has been an independent consultant and writer. Prior to that, he held significant positions at leading consulting firms and public and private companies. From 1984 to 2000, he was a principal at McKinsey...
A premier center for commercial innovation, PARC, Xerox company, is in the business of breakthroughs. We work closely with global enterprises, entrepreneurs, government agencies and partners, and other clients to invent, co-develop, and bring to market game-changing innovations by combining imagination, investigation, and return on investment for our clients. For 40 years, we have lived at the leading edge of innovation, merging inquiry and strategy to pioneer technological change. PARC was incorporated in 2002 as a wholly owned independent subsidiary...
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