AOL has just announced that Jim Wiatt, former chairman and chief executive of the William Morris Agency, will assume the new role of strategic advisor to AOL. Wiatt will be stepping down from his position on AOL’s board of directors to take on the position.
Wiatt will be spending his time helping AOL create content partnerships across the entertainment and media sectors, similar to this deal AOL stuck recently with the Ellen DeGeneres show. AOL also has a deal with the Jonas Brothers for entertainment video network for teens Cambio.
Clearly, Wiatt’s extensive Hollywood-focused rolodex will help strike similar content deals for AOL. He previously served as Chairman and Chief Executive Officer of the William Morris Agency from 1999 until 2009. Before joining WMA, Wiatt was Co-Chairman and Co-CEO of International Creative Management, a talent management company.
I’m sure we can expect more content partnerships for AOL with celebs and entertainers in the near future.