With the competition between brick and mortar and online stores, instant gratification is key. No one wants to wait when all their friends are playing the latest game, and Amazon knows that. In order to be competitive, 1Up reports that Amazon has decided to drop the shipping price to $0.99 on release day titles, on top of offering $10 and $20 gift card deals on some games. This means that you can get some seriously good deals that you’re not going to find in retail stores.