Facebook denies testing Places in the UK – but it's clearly on its way

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Is Facebook testing its location based service Places for imminent rollout in the UK? Notes on Twitter started to surface over the weekend indicating that might be the case. And as you can see from this screengrab from @kierondonoghue on Saturday, it did work for a short time.

However, we’ve checked with Facebook’s official spokespeople and they say “We weren’t testing it this weekend contrary to reports.” And a simple check of the iPhone app reveals that even if some people can access their location via mobile in the UK, most can’t.

So there you go. But, the imminent arrival of Facebook Places in the UK and across the rest of Europe is clearly going to have an interesting impact not least on local location-based startups who already compete with Foursquare and Gowalla, to name the two main US players whose services have migrated to Europe.

Location-based check-in services which have developed locally in Europe like Tellmewhere and Plyce which have strongholds in France, and Friendticker in Germany may have their fans but Facebook’s penetration into Europe is deep. When it hits the location button it’s going to be tricky for these local startups, and looking for value beyond location and offers is going to have to become core to their proposition.

I’m fairly confident however that startups that concentrate on content, not just location, have a fair wind behind them, and in that respect Rummble (strongest in the UK) and Qype (pan European) have much stronger foundations.

  • http://michaelgillettonline.com Michael Gillett

    However, we’ve checked with Twitter’s official spokespeople and they say “We weren’t testing it this weekend contrary to reports.”

    Shouldn’t that be Facebook’s spokespeople? :P

  • jossef

    Places is already bigger than 4sq.

  • http://www.rummble.com Callum Jones

    Anyone can test Facebook Places in the UK. Just use the HotSpot Shield VPN to connect to the US and then places will work correctly.

    http://hotspotshield.com/clientless/iphone/get_started.php

  • http://www.paymag.net Paymag

    I could not fully understand. Will be tested in Turkey?

  • Mark Thomas

    Hmm, using latest dev chrome and getting a malware/site alert from this stories URL…

    I clicked anyway coz im |337 like that…

    http://imgur.com/kQnLi

  • http://facebookgoodtips.info/2010/09/facebook-denies-testing-places-in-the-uk-%e2%80%93-but-its-clearly-on-its-way/ Facebook denies testing Places in the UK – but it's clearly on its way | Facebook Good Tips Info

    […] more: Facebook denies testing Places in the british – but it's clearly on its way Category: Uncategorized Tags: location-based, notes-on-twitter, over-the-weekend, places, […]

  • James

    WARNING: I’m using Firefox and I’m also getting a malware alert. :(

  • http://www.studentscircle.net/live/ Gossy Uk

    I am getting a malware alert. but from the tweet from @techcrunch they are aware of the situation and are working on it.

    on the subject – facebook as many tech companies deny testings and speculations of rollouts until when they officially do. and for the competitions, they have one perfect bet which is partner with facebook before they subdued if they are only doing check ins.

    side-note: Students Circle Network – http://bit.ly/c0gkIq has finally launched in United States. kindly drop a review

  • Andrew MacDonald

    Im also getting Malware on Safari. I emailed in a screenshot (before I realised people have already commented about the issue.)

  • http://domramsey.com/ Dom

    Mmmm, MalwareCrunch!

  • http://facebook.newsandentertainment.info/2010/09/06/facebook-denies-testing-places-in-the-uk-%e2%80%93-but-its-clearly-on-its-way-2/ facebook » Facebook denies testing Places in the UK – but it's clearly on its way

    […] Visit link: Facebook denies testing Places in the UK – but it's clearly on its way […]

  • http://facebook.narsis.in/2010/09/06/facebook-denies-testing-places-in-the-uk-%e2%80%93-but-its-clearly-on-its-way/ facebook » Facebook denies testing Places in the UK – but it's clearly on its way

    […] Continue reading here: Facebook denies testing Places in the UK – but it's clearly on its way […]

  • http://thenextweb.com/uk/2010/09/08/has-facebook-places-had-a-brief-uk-outing-ahead-of-launch-seems-so/ Has Facebook Places had a brief UK outing ahead of launch? Seems so.

    […] service is only officially available in the USA right now. As TechCrunch Europe has reported, Facebook denies that any testing was taking place in the UK at the weekend. However, whether it […]

  • http://vinceon.wordpress.com/2010/09/10/facebook-denies-testing-places-in-the-uk-%e2%80%93-but-it%e2%80%99s-clearly-on-its-way/ Facebook denies testing Places in the UK – but it’s clearly on its way « RumourHas.it

    […] Is Facebook testing its location based service Places for imminent rollout in the UK? Notes on Twitter started to surface over … Read More >> […]

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