3D Shot Cam: Takara Tomy's "3D" Toy Camera

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Monday, September 6th, 2010

The 3D hype is now entering the toy market as well. Takara Tomy announced [JP, PDF] the so-called 3D Shot Cam today, a simple photo camera with two lenses. This “toy version of Fujifilm’s FinePix REAL 3D W3” is aimed at children aged 12 and older who have to use a special viewer to view images shot with the camera in 3D (see below).

For that, the pictures have to printed out first (showing two shots side by side).

The 3D Shot Cam features a 0.3MP sensor and an SD card slot (8GB max.). It’s sized at 55×142×30mm, weighs 100g and comes with two 3D viewers.

The camera will hit Japanese stores sometime next spring with a $70 price tag. Takara Tomy expects to sell 50,000 units per year in Japan, without saying anything about international distribution plans.

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