Apple CEO Steve Jobs’ obsessive focus on design detail is at least partially responsible for why the tech sphere and the design sphere are so intertwined at the moment. Which makes the ire that Jobs has received for the current iTunes 10 logo (not to mention the foibles of Ping) particularly poignant. The universal hatred for this thing has spawned an @BPGlobalPR-esque Twitter account, some pretty impressive suggestions of alternate logos over on design collaboration site Dribbble, and an email to Jobs himself.
ValuLeads designer Joshua Kopac:
Enjoyed the presentation today. But … this new iTunes logo really sucks. You’re taking 10+ years of instant product recognition and replacing it with an unknown. Let’s both cross our fingers on this….
Steve Jobs to designer Joshua Kopac:
We disagree.
Sent from my iPhone
Attention Joshua Kopac, Steve Jobs has been reinventing the design landscape since before you were using Mac Paint. HE TOOK A FONT CLASS AT REED FOR CHRISSAKES.
But yeah, people love to backseat graphic design among other things, so I’ll tell you what, anyone who thinks that they can do a better job at logo design than Jobs, Jony Ive and team is welcome to have at it. Just send your submissions to tips@techcrunch, with subject line: “I am better than Steve Jobs” or something more clever and I’ll link to and post the best ones here.
Because I for one find the more “Metal” iTunes 10 logo kind of cool and I’m sure our readers, nerds that they are, could do way better.
Side note: How much do you think sending that “Sent from my iPhone” notification pleases Steve Jobs? I’m willing to bet a heckuva a lot. I’m almost surprised Jobs doesn’t include a * after the “my” as in, *”I designed it, bitch.”
Image: Rich Hemsley

Update: We’ve got our first post-worthy alternate by Chris Carlozzi. Not sure what the heart on the right is supposed to symbolize, but the rest of it is top notch.

And here’s our second by Filipe Hauser.
![]()
And a third by Nabeel Khalid.

Fourth contender by Faizal Bakri.

Fifth in the series by Dan Reneer, whose email subject line was “Steve Jobs has more money than me, but only because he wears mock turtlenecks.”
![]()
Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...
iTunes, Apple’s digital media player application, was introduced in January 2001. The application allows you to organize and play your digital music and podcast files. iTunes is available as a free download for Mac OS X and Windows. iTunes is able to interface on the iPod digital media player and on Apple’s mobile device, the iPhone
Austin, TX
Seattle, WA
San Diego, CA
Menlo Park, CA
San Francisco, CA
Berlin, Germany