Televisa Interactive Media, the digital wing of Televisa, the largest Spanish-language media company, has partnered with Busca Corp-owned Level Up to launch an “exclusive” video game channel across Latin America. Level Up is the leading online social media and news site for the Spanish-speaking video-gamer market.
The new channel will be co-branded and will have a content tie-in with Televisa’s vertical video site Tvolucion.
Televisa Interactive Media operates more than 120 different sites, and claims over 450 million visitors every month, reaching more than 15 million unique users, while Busca Corp. is a digital entertainment network for Mexico, Latin America and the U.S. Hispanic markets, with offices in La Jolla, Silicon Valley, Tijuana, Mexico City and Santiago, Chile.
Speaking on the partnership Emilio Aliaga, Content Editor of Televisa Interactive Media, says: “The world of videogames has grown enormously in the Mexican market in recent years. The alliance guarantees our users the best content in the subject.”