Spotify lands on Sonos home audio systems

Steve O'Hear

Steve O’Hear is probably best known as a technology journalist, currently at TechCrunch where he focuses mainly on European startups, companies and products. He was previously co-founder and CEO of expertise platform Beepl where he helped the company navigate its first VC round, along with seeing the product through development, private alpha and a high profile public launch. In November... → Learn More

Thursday, September 2nd, 2010

The European music streaming service Spotify has partnered with Sonos, the Californian maker of Wireless Multi-Room Music Systems. This will mean that by the end of this month, Spotify Premium subscribers – the same tariff that enables mobile access – will be able to stream Spotify’s music catalog around the home to a networked Sonos box (or multiple boxes), which is a nice additional option for users of the cloud-based music service.

Spotify is currently available on Linux, Mac and Windows, along with mobile OSes, Android, iOS and Symbian. There’s also televisions via a partnership with telco TeliaSonera.

Spotify on Sonos is a good fit from a demographic point of view: Sonos customers tend to be high end digital music consumers who presumably have deep enough pockets to take out a Premium Spotify subscription, which costs £9.99 per month in the UK, for example.

Interestingly, although also necessary, the Sonos iPhone app will get an upgrade to add the ability to access Spotify playlists, and presumably so will the company’s range of dedicated hardware controllers. That would explain the end-of-month roll out.

Here’s a promo video explaining the Sonos tie-in:

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  • http://sixservix.com/blog/david David Bonilla

    Spotify embedded ? A win-win business. Nice feature for Sonos and more added value four Spotify customers.

    Grrrreat play.

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