Record Numbers Pinging Ping.fm Thanks To Apple's Ping

Thursday, September 2nd, 2010

Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

An interesting beneficiary of Apple’s launch of music-oriented social network Ping—social status updater Ping.fm. According to Seesmic CEO Loic Le Meur, Ping.fm saw a record number of accounts created yesterday (Seesmic acquired Ping.fm earlier this year).

Could it be a coincidence? Definitely, not. When you Google “Ping,” Ping.fm is the second result under the golf equipment site PING (this doesn’t include News results). Apple’s Ping is actually the fourth result (not including Video results). On Bing, Ping.fm is the third result, behind the golf company and the Wikipedia page for Ping. Clearly, as people starting becoming curious about Apple’s Ping yesterday on search portals, they also found Ping.fm in results.

Le Meur declined to reveal the exact number of accounts created but he did say that the number of accounts created was three times the normal rate in a given day. Apple actually licensed the name Ping from the golf company, as PING owns the trademark.

Company: Ping.fm
Website: ping.fm
Launch Date: January 3, 2008

Ping.fm is a simple service that cuts out the middle man when it comes to posting to your social services such as Twitter, Jaiku, Tumblr, Pownce, Facebook, hi5, LinkedIn, MySpace, Bebo, LiveJournal and Blogger. Unlike feed sites such as SocialThing and FriendFeed, Ping is focused on providing the easiest way possible for users to post to their social networks all at once. These methods include desktop applications built on Adobe AIR, iPhone widgets, dashboard widgets, IM, and text messaging.

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Company: Seesmic
Website: seesmic.com
Launch Date: January 6, 2007
Funding: $16M

Seesmic is a powerful suite of social media management and collaboration tools that provide businesses and individuals with everything they need to build and manage their brands online. With applications on every platform, including mobile devices, and a marketplace of over 80 third-party plugins, Seesmic is the most comprehensive solution on the market. Seesmic is headquartered in San Francisco and was founded by French entrepreneur Loic Le Meur.

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Company: Apple
Website: apple.com
Launch Date: January 4, 1976
IPO: February 12, 1980, NASDAQ:AAPL

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod (offered with...

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