App store analytics provider Distimo yesterday published its latest report, once again zooming in on the pricing of mobile applications across a variety of platforms.
Consistent with its previous findings, Google’s Android Market has by far the largest share of free applications available compared to other mobile app store, but the gap is also widening.
In July 2010, 60% of all applications on Android Market were free of charge, representing an increase of 3% since May 2010 when it was 57%.
As you can tell from the graph below, that share is more than double the share of free apps on other mobile app stores, with the exception of Palm’s App Catalog (albeit barely).
The share of free applications is smallest on Windows Marketplace for Mobile (22%), followed by the Apple App Store for iPad (26%) and RIM’s BlackBerry App World (26%).
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Let’s take a closer look at the prices of paid apps across mobile application stores.
Distimo posits that the average price of the 100 most popular apps in Android Market and Palm’s App Catalog is higher than the average price of the entire catalogue of applications.
While the average price of all applications is only 16% higher in the Apple App Store for iPad than in the App Store for iPhone, the average price of the 100 most popular applications is nearly three times as high in the former.
More than 60% of applications are priced below or equal to $2 in the App Store for iPhone, Android Market, Nokia’s Ovi Store and Palm’s App Catalog. The proportion of applications priced
below or equal to $2 is much lower in the App Store for iPad and Windows Marketplace for Mobile.
Notably, it seems prices of apps for iOS devices are on the rise. The proportion of paid applications priced below $1 on the Apple App Store for iPad and Apple App Store for iPhone has decreased in both in July 2010, from 30% to 25% and from 49% to 45%, respectively.
(click image for full size)
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Distimo has a very clear objective: to make the app market transparent. The company was born out of the frustration of a lack of insights into the performance of apps and the manual work needed to track important metrics. Our goal is to provide the best and most actionable app intelligence for anyone who wants to compete in the app market. Our data-driven team seeks to help developers, brands and financial services companies gain actionable, timely and factual knowledge...
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