What Does It Mean? Microsoft Rides The 'Double Rainbow' Meme To Pimp Its Wares

Wednesday, September 1st, 2010

Robin Wauters currently works as a staff writer for TechCrunch and lead editor of Virtualization.com. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in Belgium, a tiny country in Europe. He can often be found working from his home or... → Learn More

An anonymous tipster – we have reason to believe it was actually a Microsoft employee or contractor – just casually pointed us to a new promotional video that was published on one of the Redmond software giant’s YouTube channels.

Unless you’ve been living under a rock the past few weeks, or are the type of person that goes out and actually interacts with people in real life on a regular basis, you’ll immediately realize they are riding the coattails of the (awesome) ‘Double Rainbow’ meme.

Update: here’s the corresponding blog post from the Windows Live team. The clip actually stars Paul “Bear” Vasquez, the guy who shot the original video, and there’s another one featuring him that’s being released in the future. Which pretty much means the ‘Double Rainbow’ meme is now officially a goner.

Not criticizing, evidently, since we’ve fooled around with it too, as have hipster Web startups and even Adolf Hitler.

Still, a slightly awkward, if totally intense way for Microsoft to promote that Windows Live Hotmail Gallery Photo Stitch Home service – or something like that.

Here’s the original video, and the one with that damn song that is forever stuck in my head.

Because we need more double rainbows in times like these.

Company: Microsoft
Website: microsoft.com
Launch Date: April 4, 1974
IPO: NASDAQ:MSFT

Microsoft, founded in 1975 by Bill Gates and Paul Allen, is a veteran software company, best known for its Microsoft Windows operating system and the Microsoft Office suite of productivity software. Starting in 1980 Microsoft formed a partnership with IBM allowing Microsoft to sell its software package with the computers IBM manufactured. Microsoft is widely used by professionals worldwide and largely dominates the American corporate market. Additionally, the company has ventured into hardware with consumer products such as the Zune and...

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