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  • Contribute To Charities As You Shop And Share With Endorse For A Cause

    Leena Rao

    Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Tuesday, August 31st, 2010


    Endorse for a Cause is launching today to allow you to raise money for your favorite charities while making purchases online. Some online retailers allow you to do this through their own sites, but Endorse For A Cause is hoping to allow consumers to give back at any online retailer.

    Once you register on the startup’s site, you can access your favorite stores on EFAC’s site. EFAC lists the percentage of your purchase that will be donated to the organization (which ranges from 0.7 percent to 8 percent).

    And EFAC also has widgets on retail sites like Target, Old Navy and Starbucks that allow you to share retail items to Facebook and Twitter; if any of your friends purchase the item shared, EFAC will donate the affiliate fees to a charity.

    While EFAC is partnering with a number or charities, including Kiva, The Humane Society Of The U.S., the American Cancer Society, and the American Red Cross, the startup allows you to nominate charities to the platform. You can also earn points on EFAC for raising money, win badges, and prizes for participation.

    Endorse For A Cause seems like a easy way to go about your everyday activities and be able to give back. A number of startups have been trying to innovate around this space including CauseOn and CauseWorld.

    Endorse for a Cause (EFAC) is a social media service that lets you earn money for your favorite causes. Shop online at EFAC or leading retail sites, share your favorite brands and products through Facebook and Twitter, and score big for the charities that mean the most to you. As you and your friends click through and shop and endorse certain brands and products, EFAC will collect money from the retailers and give to your favorite cause. Shop, share,...

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