iContact, a company that provides email marketing services for small and medium sized businesses, has raised $40 million in Series B funding from JMI Equity. This brings the company’s total funding to $53.3 million.
iContact’s email marketing software automates the process of creating, sending and tracking email communications for businesses. iContact also allows users to track email campaign effectiveness, accessing data around opens, clicks and more.
Currently the company has over 65,000 customers, including clients in the non-profit and political world who use the service to manage their database of members, and communicate with their donors, or constituents. iContact says the new investment will be used for sales and marketing and product development.
iContact is the largest private provider of email marketing and social media marketing software and services to small and mid-sized companies globally. It is based in Morrisville, NC. iContact makes it easy to create, send, and track email newsletters, surveys, autoresponders. iContact’s products include iContact, iContact Enterprise, iContact Agency, iContact for Salesforce, iContact Free Edition and Ettend.com. As a B Corporation, iContact utilizes the 4-1s Corporate Social Responsibility Model, donating 1% of employee time to community volunteering, 1% of...